Purpose-driven work vs work-driven purpose

l'Abri Saturday Morning Lecture March 11th 2023
Speaker: Mirele Rittel Metz

In the last decade the word 'purpose' has become trendy and even overused in work environments. Most companies have realized the power of this word and have attempted to bring a higher purpose or cause into their mottos. In his bestseller Start with Why, coach Simon Sinek inspired people and businesses not to focus only on what or how you are doing something, but why.
The next step in this journey is to match your individual purpose with the purpose of a company, a move which seems to promise a happy and successful life. But does it really? In this lecture we will reflect on this movement - its good and bad implications - and the concepts of vocation, calling and purpose. What does it mean that humans have a longing to do meaningful work?